SAWIT ANUGERAH TUHAN CAMPAIGN
The Malaysian palm oil industry is one of the main pillars of the country’s economy. With export earnings worth billions of ringgit every year as well as the various opportunities and types of jobs it provides, this industry plays an important role in developing the economy and well-being of the people in this country. Indeed, Malaysian palm oil is a priceless gift from God.
Recognising the importance of palm oil and role of the Malaysian palm oil industry, the Ministry of Plantation Industries and Commodities has taken the initiative to organise Sawit Anugerah Tuhan campaign nationally and internationally.
The main purpose of this campaign is to appreciate the contributions of the palm oil industry to the socio-economic development in Malaysia, especially in improving the living standards of the people in rural areas, further raising awareness on the benefits of Malaysian palm oil as well as countering the anti-palm oil campaigns. Led by the Ministry of Plantation Industries and Industries (MPIC), and implemented by the Malaysian Palm Oil Council (MPOC), the campaign focused on the national level before it was expanded internationally.
Various promotional activities that combine educational elements through social media, visual appeal, and aesthetic value will be implemented throughout the country to make this campaign a success.
To promote the sustainability of the Malaysian palm oil industry by using educational elements through social media, visual appeal and aesthetic value.
To raise public awareness on the important role and contribution of the palm oil industry in the socio-economic development of the country, in addition to its benefits to health.
To address the anti-palm oil campaigns aimed at tarnishing the image of Malaysian palm oil and undermining public perception of it.
The campaign logo represents the concept of sustainability and greatness through a combination of four attractive colours.